MI.Business.Console

for Berlin-Chemie

Update: 17.08.2022

Last week: 31 week 2022 (01.08.2022 - 07.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	73 186	-30.9%	3.7%	-2.4	14 615 748	-29.0%	3.6%	-2	12.9%
MoM	467 964	-5.9%	6.2%	0.9	91 081 370	-7.9%	5.7%	0.8	-19.4%
YTD	6 582 594	16.7%	6.0%	0.4	1 300 393 084	37.9%	5.7%	0.7	9.8%
MAT	14 210 372	38.5%	6.5%	1.4	2 648 053 422	62.7%	6.1%	1.5	8.9%
DEXALGIN
WoW	17 387	-35.0%	0.4%	-0.3	8 048 759	-30.1%	1.2%	-0.7	9.1%
MoM	117 256	-6.4%	0.7%	0	50 089 782	-6.6%	1.9%	0	-4.1%
YTD	1 189 649	23.1%	0.8%	0.1	494 387 687	34.8%	2.1%	0.3	5.5%
MAT	2 062 064	9.8%	0.8%	0	828 485 639	18.4%	2.1%	0.1	3.4%
ESPUMISAN (ADULTS)
WoW	55 943	-20.6%	47.0%	-6.4	29 340 317	-18.0%	52.6%	-5.5	-9.8%
MoM	318 430	-5.2%	55.8%	-1	161 646 972	-6.1%	61.2%	-1.4	-3.6%
YTD	3 075 497	3.6%	58.1%	-8.4	1 552 539 348	16.7%	63.6%	-6.5	18.6%
MAT	5 389 515	7.7%	60.9%	-5.2	2 646 331 636	22.1%	66.4%	-3.7	16.8%
ESPUMISAN BABY
WoW	22 108	-2.0%	34.0%	-2.8	13 984 706	-2.5%	46.4%	-3.2	6.2%
MoM	100 138	-6.9%	37.7%	-1.4	63 444 221	-5.9%	50.6%	-1.3	-3.4%
YTD	925 383	-6.4%	38.8%	-3.1	570 962 440	-0.1%	52.2%	-4.6	1.0%
MAT	1 599 687	-8.2%	39.5%	-1.7	970 869 105	0.5%	53.4%	-1.7	-4.3%
FASTUM
WoW	14 686	-3.9%	0.9%	-0.1	8 064 313	-0.8%	2.2%	-0.1	5.3%
MoM	71 372	-12.0%	1.1%	0	37 717 439	-10.8%	2.4%	0	-14.1%
YTD	707 257	-13.9%	1.2%	-0.2	359 865 969	-4.8%	2.6%	-0.5	2.5%
MAT	1 270 391	-12.9%	1.3%	-0.2	621 852 843	-4.8%	2.8%	-0.4	1.2%
IODOMARIN
WoW	53 055	5.8%	21.8%	0	10 329 384	5.0%	9.7%	-0.2	6.0%
MoM	215 761	-8.7%	21.2%	0.4	43 032 457	-12.6%	9.6%	-0.2	-10.6%
YTD	1 799 335	6.7%	18.7%	-0.2	362 815 379	14.2%	8.5%	0	7.6%
MAT	3 279 071	21.6%	20.4%	2.4	637 479 673	22.9%	9.3%	0.8	7.4%
LIOTON
WoW	20 759	-6.3%	2.1%	-0.2	21 983 650	-2.7%	4.3%	-0.4	4.7%
MoM	101 978	-9.4%	2.4%	0	105 289 953	-11.3%	4.7%	0	-9.5%
YTD	886 804	-16.6%	2.5%	-0.3	898 916 751	5.1%	4.9%	-0.6	-5.1%
MAT	1 515 866	-12.9%	2.6%	-0.2	1 446 535 904	6.1%	5.2%	-0.4	-5.5%
MEZYM
WoW	198 441	-29.8%	19.4%	-7.4	30 225 168	-31.0%	13.3%	-5.7	-2.9%
MoM	1 268 153	-0.1%	27.4%	1	195 815 455	1.4%	19.8%	1.3	-3.9%
YTD	12 668 254	20.9%	29.1%	3.1	1 939 462 129	30.3%	20.9%	1.3	8.0%
MAT	22 944 911	25.3%	30.8%	3.9	3 360 004 003	31.0%	22.3%	1.8	9.3%
MIG 400
WoW	126 481	-4.4%	3.1%	-0.4	15 031 700	-2.7%	2.3%	-0.3	9.1%
MoM	595 570	-7.5%	3.6%	-0.1	69 690 474	-8.5%	2.6%	-0.1	-4.1%
YTD	5 401 354	0.4%	3.5%	-0.2	633 364 138	3.6%	2.7%	-0.3	5.5%
MAT	9 913 304	9.0%	3.7%	0.2	1 138 898 417	12.0%	2.9%	0	3.4%
PROSTAMOL
WoW	17 813	-14.3%	14.7%	-2.7	25 124 246	-12.6%	15.6%	-2.5	1.5%
MoM	93 730	-9.6%	17.9%	-0.4	129 382 622	-10.4%	18.8%	-0.8	-7.6%
YTD	1 060 686	-13.8%	20.4%	-4.2	1 489 038 819	-3.0%	21.8%	-5.3	4.1%
MAT	1 970 446	-6.3%	22.1%	-2.3	2 653 411 340	2.2%	23.6%	-3.2	3.5%
RESPERO MYRTOL
WoW	12 826	18.7%	9.4%	0.8	5 989 568	19.9%	9.4%	1	8.4%
MoM	44 155	-22.5%	7.9%	0.4	20 644 482	-23.6%	7.8%	0.5	-26.4%
YTD	766 056	191.3%	9.1%	5.7	356 758 926	182.0%	8.8%	4.9	9.5%
MAT	1 249 848	116.8%	8.1%	4	575 140 424	105.5%	8.0%	3.2	10.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	6 582 594	16.7%	6.0%	0.4	1 300 393 084	37.9%	5.7%	0.7	9.8%
DEXALGIN	1 189 649	23.1%	0.8%	0.1	494 387 687	34.8%	2.1%	0.3	5.5%
ESPUMISAN (ADULTS)	3 075 497	3.6%	58.1%	-8.4	1 552 539 348	16.7%	63.6%	-6.5	18.6%
ESPUMISAN BABY	925 383	-6.4%	38.8%	-3.1	570 962 440	-0.1%	52.2%	-4.6	1.0%
FASTUM	707 257	-13.9%	1.2%	-0.2	359 865 969	-4.8%	2.6%	-0.5	2.5%
IODOMARIN	1 799 335	6.7%	18.7%	-0.2	362 815 379	14.2%	8.5%	0	7.6%
LIOTON	886 804	-16.6%	2.5%	-0.3	898 916 751	5.1%	4.9%	-0.6	-5.1%
MEZYM	12 668 254	20.9%	29.1%	3.1	1 939 462 129	30.3%	20.9%	1.3	8.0%
MIG 400	5 401 354	0.4%	3.5%	-0.2	633 364 138	3.6%	2.7%	-0.3	5.5%
PROSTAMOL	1 060 686	-13.8%	20.4%	-4.2	1 489 038 819	-3.0%	21.8%	-5.3	4.1%
RESPERO MYRTOL	766 056	191.3%	9.1%	5.7	356 758 926	182.0%	8.8%	4.9	9.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	14 210 372	38.5%	6.5%	1.4	2 648 053 422	62.7%	6.1%	1.5	8.9%
DEXALGIN	2 062 064	9.8%	0.8%	0	828 485 639	18.4%	2.1%	0.1	3.4%
ESPUMISAN (ADULTS)	5 389 515	7.7%	60.9%	-5.2	2 646 331 636	22.1%	66.4%	-3.7	16.8%
ESPUMISAN BABY	1 599 687	-8.2%	39.5%	-1.7	970 869 105	0.5%	53.4%	-1.7	-4.3%
FASTUM	1 270 391	-12.9%	1.3%	-0.2	621 852 843	-4.8%	2.8%	-0.4	1.2%
IODOMARIN	3 279 071	21.6%	20.4%	2.4	637 479 673	22.9%	9.3%	0.8	7.4%
LIOTON	1 515 866	-12.9%	2.6%	-0.2	1 446 535 904	6.1%	5.2%	-0.4	-5.5%
MEZYM	22 944 911	25.3%	30.8%	3.9	3 360 004 003	31.0%	22.3%	1.8	9.3%
MIG 400	9 913 304	9.0%	3.7%	0.2	1 138 898 417	12.0%	2.9%	0	3.4%
PROSTAMOL	1 970 446	-6.3%	22.1%	-2.3	2 653 411 340	2.2%	23.6%	-3.2	3.5%
RESPERO MYRTOL	1 249 848	116.8%	8.1%	4	575 140 424	105.5%	8.0%	3.2	10.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	73 186	-30.9%	3.7%	-2.4	14 615 748	-29.0%	3.6%	-2	12.9%
DEXALGIN	17 387	-35.0%	0.4%	-0.3	8 048 759	-30.1%	1.2%	-0.7	9.1%
ESPUMISAN (ADULTS)	55 943	-20.6%	47.0%	-6.4	29 340 317	-18.0%	52.6%	-5.5	-9.8%
ESPUMISAN BABY	22 108	-2.0%	34.0%	-2.8	13 984 706	-2.5%	46.4%	-3.2	6.2%
FASTUM	14 686	-3.9%	0.9%	-0.1	8 064 313	-0.8%	2.2%	-0.1	5.3%
IODOMARIN	53 055	5.8%	21.8%	0	10 329 384	5.0%	9.7%	-0.2	6.0%
LIOTON	20 759	-6.3%	2.1%	-0.2	21 983 650	-2.7%	4.3%	-0.4	4.7%
MEZYM	198 441	-29.8%	19.4%	-7.4	30 225 168	-31.0%	13.3%	-5.7	-2.9%
MIG 400	126 481	-4.4%	3.1%	-0.4	15 031 700	-2.7%	2.3%	-0.3	9.1%
PROSTAMOL	17 813	-14.3%	14.7%	-2.7	25 124 246	-12.6%	15.6%	-2.5	1.5%
RESPERO MYRTOL	12 826	18.7%	9.4%	0.8	5 989 568	19.9%	9.4%	1	8.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	467 964	-5.9%	6.2%	0.9	91 081 370	-7.9%	5.7%	0.8	-19.4%
DEXALGIN	117 256	-6.4%	0.7%	0	50 089 782	-6.6%	1.9%	0	-4.1%
ESPUMISAN (ADULTS)	318 430	-5.2%	55.8%	-1	161 646 972	-6.1%	61.2%	-1.4	-3.6%
ESPUMISAN BABY	100 138	-6.9%	37.7%	-1.4	63 444 221	-5.9%	50.6%	-1.3	-3.4%
FASTUM	71 372	-12.0%	1.1%	0	37 717 439	-10.8%	2.4%	0	-14.1%
IODOMARIN	215 761	-8.7%	21.2%	0.4	43 032 457	-12.6%	9.6%	-0.2	-10.6%
LIOTON	101 978	-9.4%	2.4%	0	105 289 953	-11.3%	4.7%	0	-9.5%
MEZYM	1 268 153	-0.1%	27.4%	1	195 815 455	1.4%	19.8%	1.3	-3.9%
MIG 400	595 570	-7.5%	3.6%	-0.1	69 690 474	-8.5%	2.6%	-0.1	-4.1%
PROSTAMOL	93 730	-9.6%	17.9%	-0.4	129 382 622	-10.4%	18.8%	-0.8	-7.6%
RESPERO MYRTOL	44 155	-22.5%	7.9%	0.4	20 644 482	-23.6%	7.8%	0.5	-26.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

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SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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